Recess Brand & Packaging

We were tasked to brand and design a CBD sparkling water beverage targeted to busy professionals who are overwhlemed, over-stimulated and over-caffinated. Taking cues from the idea of our favorite part of the day when we were kids, we designed a brand around the idea of what how we’d like to feel after taking an “adult recess”— cool, calm, and collected.
Design Director & Designer

Other Credits
Agency: Gin Lane
Creative Director: Camille Baldwin & Emmett ShineDesign: Stine Neilsen 

© Rashi Birla, Brooklyn, NY
Found Nouns: A travel
photography project in
collaboration with Nick Soni.